Basic Attention Token radically improves the efficiency of digital advertising by creating a new token that can be exchanged between publishers, advertisers, and users. It all happens on the Ethereum block chain.
The token can be used to obtain a variety of advertising and attention-based services on the BAT platform. The utility of the token is based on user attention, which simply means a person’s focused mental engagement.
The Brave browser anonymously monitors user attention, and then rewards publishers accordingly with BATs. Attention is measured as users view ads and content in the browser’s active tab in real time. The Attention Value for the ad will be calculated based on incremental duration and pixels in view in proportion to relevant content, prior to any direct engagement with the ad. We will define further anonymous cost-per-action models as the system develops.
Ads are then anonymously matched with customer interests using local machine learning algorithms. This means fewer irrelevant ads. Brave will work with publishers and advertisers to establish best practices for judging user attention. One potential metric: the number of total views of advertising content for a certain number of seconds. Or, points assigned on the length of a view. Users viewing ads will be rewarded with BATs. BATs can be used for premium content or services on the BAT platform. Publishers will, as part of this service, receive the lion’s share of the total ad revenue. We anticipate that users will also donate back some tokens to publishers, further increasing their revenue. mitigate possible ad fraud through the use of cryptography, better client-side integrity, and transparency achieved through open source is done dto decrease the rate of cheats and frauds.Much of the infrastructure required to deploy BAT at the back end is up and running, meaning it’s currently in place and beingused to distribute donations to publishers based on customer attention. Use it today in the Brave Browser for Windows, Mac OS and Linux.